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Fallout 76
Project Type
Marketing Campaign
Date
2018 - 2021
Role
Management Supervisor - Account
In 2018, Bethesda Softworks launched Fallout 76, it's first foray into the world of multiplayer online video games.
Fallout 76 launched to a lot of fanfare and massive media hype, in large part due to our integrated campaign.
Given the continuous gameplay nature of the game, it was important that we continue to communicate key details about subsequent seasons and chapters of the main narrative and 'expansions'. We developed roadmaps and supporting assets to best tell the story of the world of Fallout 76 without giving any spoilers away, striking a balance between useful information and marketing materials. This included the launch of the battle royale mode Fallout 76: Nuclear Winter in June 2019, and the release of first official expansion pack Fallout 76: Wastelanders in April 2020.
Although I primarily served in a Client Services capacity, I had a direct hand in all creative decisions and development throughout the campaign.
